Direct & Interactive Marketing Club

The Direct & Interactive Marketing Club is brought to you by the FITSA.

Founded: 2011
Location: 27 street @ 7 avenue, New York, NY 10001
About: Direct & Interactive Marketing Club
Description: The Direct & Interactive Marketing Club is a direct sponsor sponsorship of the direct in action lecture series.
Mission: Is to shape the direct & interactive marketing leaders of tomorrow.
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This Thursday, April 28th at 1:00 PM in A341A, the Direct and Interactive Marketing Club will be hosting OMD - one of the world’s foremost media communications specialists.

We will be having their HR Coordinator present who will also be doing resume reviews onsite.

Seats are limited, RSVP to if you are interested in attending this event. (bring your resume!)

We have exploited the changing media landscape and reinvented the way we work

OMD is at the forefront of change as the business of communication has exploded into something unrecognizable, from what it was as recently as a few years ago. We pride ourselves on being the strategic guide that navigates our clients as we both adapt to and proactively change the conversation with consumers.

Special Speakers: Jessica Drake - FIT graduate and now an assistant strategist at OMD and Christine Papazicos who is the HR Coordinator

Omnicom Media Group is the media services division of Omnicom Group Inc., the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.

Omnicom Media Group includes the full service media networks OMD, PHD and Prometheus as well as a number of specialty media communications companies.

By being part of Omnicom Media Group, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of their clients.

OMD is a unit of Omnicom Group Inc.: the world's largest and most successful marketing and communications company

Formed in 1986, Omnicom is a strategic and financial holding company managing a portfolio of market-leading communications companies. As part of Omnicom, OMD is able to harness Omnicom’s global capabilities and marketing service companies to deliver optimal communications plans for our clients.

Another Awesome event sponsored by DIM Club presenting speaker: Roberta Chiarella.

Roberta Chiarella is a jeweler who sell her products through e-commerce. Her jewelry company was started in 1991 the designs sell all over the world and can be viewed everyday at:

Who is Roberta Chiarella?

Born and raised in Queens, New York, Roberta Chiarella began her design training at an early age beside the drawing table of her father, Joseph Chiarella, a successful advertising art director and illustrator, later graduating from Parson’s School of Design in New York City. As an art director, producer and package designer, Roberta’s early career at Clinique Laboratories was broadened in L’Oreal’s Designer Fragrance Division, overseeing the Ralph Lauren, Paloma Picasso, Cacharel, Guy Laroche, and Giorgio Armani brands. As Vice President of Creative for Yves Saint Laurent Beaute’, she directed Public Relations, Special Events, In Store Design and Advertising. Roberta’s transition from creative director to jewelry designer was completed when her earliest work was honored in a group exhibition at The American Craft Museum.

The couture collection is designed in New York City and handcrafted in Rhode Island. The designs are beautifully finished and plated with the finest metals, 22kt. gold and platinum and MADE WITH SWAROVSKI® ELEMENTS.
In 2010, Roberta launched a lower priced diffusion collection calledRC2 Trend Collection - visit the RC2 tab on the site to see the entire collection.

Television, film and video credits include:

  • Roberta has appeared on the Emmy nominated "Wendy Williams Show". Roberta designs pieces exclusively for Wendy.
  • Roberta has returned to television, presenting collections designed exclusively for HSN since 2008.
  • "Entertainment Tonight" and "The Insider".
  • The Today Show" segments ,"Ambush Makeovers" and "Get the Red Carpet Look For Less" for The Golden Globes and Academy Awards.
  • The collection is frequently worn by the women of "The Real Housewives of New York City", and the 2010 season of "The Millionaire Matchmaker".
  • 2010- participant “Fashion’s Night Out “Roberta will support her line at Henri Bendel where her collection has been a favorite since 1991-Roberta was discovered at the famous -Henri Bendel “Go See”.
  • Featured on “Gossip Girl”, starring Blake Lively, Kelly Rutherford, Leighton Meester, Nicolle Fiscella and Taylor Momsen.
  • The collection is featured on TLC’s "What Not to Wear".
  • "Deal or No Deal"
  • Included in trend report segments on "Good Day, New York""Good Morning, America" , "The View"and "LX NEW YORK"
  • A custom collection worn on tour and in videos such as “Girl” designed for Beyonce, Kelly and Michelle of Destiny’s Child.
  • "Sex and The City" (1st Season) styled by Patricia Field for Sarah Jessica Parker, Kim Cantrell, Cynthia Nixon and Kristen Davis.

Personal Favorites of: Academy Award winner Monique, Whitney Houston, Oprah Winfrey, Gabby Sidibe, Paula Abdul, Rachel Ray, Rhianna, Grammy and Academy Award winner, Queen Latifah, style guru, Stacey London, Today Show host, Hoda Kotb and author of “Fashion for Dummies” Emmy award winning television personality-Jill Martin.

Book credits: Roberta was invited to Paris to participate in Swarovski’s Austrian crystal international event “UNBRIDALED”. It celebrated the release of the coffee table book, “UNBRIDALED-THE MARRIAGE OF TRADITION AND AVANT GARDE”. This luxurious, multi-cultural record is a unique tribute to modern romance, showcasing the top 100 designers from 22 countries.

Blog: -not bad, for a girl from queens highlights the daily life of this New York designer, living in the greatest city in the world.

Thank you to all who came to our first Direct In Action lecture series last Thursday with Tumblr. What a great turnout!

Join us this Thursday for another great event.

Direct & Interactive Marketing Club


- David Karp (CEO & Founder of Tumblr) and Rich Tong (Fashion Director of Tumblr) 

a event held by FIT’s Direct and Interactive Marketing Club (3/31/11)

(via madeinmanhattan-deactivated2013)


The Creator and Fashion Director here at Tumblr spoke to my school, FIT, yesterday. David talked about how he created Tumblr out of his own blog and Rich talked about the fashion side of Tumblr and how they’re trying to get more editors and a fashion team started.

It was a really great lecture…

David Karp at the DIM CLub Event!

FIT Student/ Factuality get excited for our awesome speaker David Karp & Rich Tong.

Great Hall @ 1pm get there early!!

MARCH 31st- BE there or miss an incredible event!